Kommunikatsioonimagistrite roll, positsioon ja töö sisu organisatsioonis
Date
2010
Authors
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Publisher
Tartu Ülikool
Abstract
Description
The present Bachelor thesis „The Role, Position and Contents of Work in the Organization” belongs in a series consisting of three bachelor thesis, where all papers had a different focus based on the same source material. The aim was to find new input info for The Institute of Journalism and Communication Master’s studies program. The overall aim of this paper was to chart the everyday work of Communication Masters of the Institute of Journalism and Communication – which everyday problems do they have at work, what challenges do they face and which professional roles they have gained in different organizations.
The research based on 15 in-depth interviews, which had a similar questionnaire. The questionnaires were conducted with alumni of the master degree of communication management (graduating from 2005 to 2009). Sample was made of everybody, whose work was related to media and communications. Those, who had already done a lot of work and helped the Institute of Journalism and Communications, were left out. Those, who weren’t in Estonia, were also left out of the final selection. The qualitative content analyses method was used.
The first part of this paper concentrated on theoretical concepts, research questions and explaining the research method. The bigger part of the thesis concentrated on analyzing the interviews. In this paper I used four bigger content analyses categories: the names of professions of the Communication Masters; the character and the main mission at work; teamwork; position in organizations and communication professional’s prototypes.
Based on the 15 interviews, which were taken with the Communication Masters of Tartu University, the respondents could be divided into five by professions: the managers of private sector, the managers of public sector, the specialists of private sector, the specialists of public sector and leader of CEO-s of private companies. In later analysis it appeared, that the names of professions and content of work weren’t always the same. When the chart of prototypes was drawn, different positions of work were discovered: business manager or manager of some field, communication manager of public sector, communication manager of private sector, press representative of greater organization, the leader/owner of the communication bureau, communication bureau consultant, communication specialist of international organization and journalist.
One of the most interesting discovery in this paper was the description of group deciding process by Vari and Vecsenyi (1984), what appeared to be the same as the outcome of the analysis of the in-depth interviews. I came to a conclusion, that the Communication Masters of Tartu University played three different roles in different organizations: commanding, intruding and supporting role.
The main key-words, which were used by the Communication Masters of Tartu University describing everyday work were teamwork and media communication. The main working partners and team members of the respondents were communication apartments, the whole organizations with other apartments, journalists, clients and other partners outside the organization. When refer to the most expressive quotations in this paper, nothing in communications work can be done individually as solo-projects. It is important, that the teamwork of organizations is effectively planned, regular and always done on certain purpose.
So to conclude, it can be said, that the differences in work of the Communication Masters of Tartu University are coming from organizations area and positions. When different theoretical and empirical materials were compared, it occurred, that certain prototypes of different communications professionals are starting to appear. Accordingly, further researches could focus on more detailed description of different prototypes and give suggestions for developing the Masters program of the Institute of Journalism and Communications.
Keywords
bakalaureusetööd