Eesti raadiote toimimise põhimõtted
Date
2006
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
The subject of my paper is „The principles of the Estonian radios”. The goal of the
research was to attain the answer to the questions about the principles of the
Estonian radios. The current position of the Estonian radio market needed to be
charted to archive the earlier mentioned goals among the radio stations as well as
considering their economic parameters. It was also necessary to examine the
specifics of the advertising vendition used in the different companies and the
distribution of the revenue and cost bases.
The main entry of the research work is the current position of the radio landscape,
the revenue and cost basis of the radio companies, specifics of the advertising
vendition of the radio companies and the principles of the radios. The best
circumstances that help us understand the discussed problem is that the radio
landscape is variegated and in continuous progress in Estonia. Therefore the need
for research and chart are necessary in some point recording the current situation
and the principles on what basis the radio stations function at the moment.
I have used the document analyses and semistructured questionner as the method of
the research work. In consequence of the document analyses the Estonian radio
market and the cost specifics of the radio companies have been described. The
semistructured questionner gives the answers about the fullness of the companies
revenue basis and about the specifics of the advertising venditions in the different
radio stations.
In the theoretical part I have been underlied the description of the Robert Picard
business model on what grounds the model gives us the knowledge how the
company organises its operating activities. The business model embraces the
conception of the companies operations, the foundation base, the business field and
the financial activities due to the fact he could be successful.
Even though in the beginning of the research the question was set up about the
principles of the radios; finally I distinguished the principles found on the
companies and the radio stations. The given overview enables us to educe the
different principles more precisely and to differ them from each other.
Based on the radio companies I have been distinguished the five different
principles:
• Radio companies that administer several radio stations
• Organisations that maximize the resource of the sales team
• Public organisation
• Local radio companies
• Nonprofit assocations
Based on the radio stations I have been distinguished the four different principles:
• Automatic radio stations
• Semi-automatic radio stations
• Radio stations depend on the labour
• Rent radio stations
Keywords
H Social Sciences (General), bakalaureusetööd, raadio, ringhääling, raadiojaamad