Maakondliku internetiportaali auditoorium www.polvamaa.ee näitel
Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
The purpose of the Bachelor thesis „Auditorium of a county Internet portal based on
the example of www.polvamaa.ee” is to chart the users of the portal and their
references with the aim to make the portal more useful and successful according to the
needs of users.
I also want to find answers to question why a habitant of Põlvamaa does not use the
information portal of his home-county. I work as an editor of information portal of
Põlvamaa, so I can hopefully use the results of my research in my stock in trade.
Development and spread of Internet has lead to a necessity to publicize a lot of
information in web and that is what the counties have also done. Creating the
newsportals has influenced the counties to turn their Internet home to active and fresh
information portal, and all the people who are interested can help to make it more
content-rich.
To guarantee the wide spread of information through portal, it first must be put to a
form that users accept. To find out that and also to find out how to make the portal
more attractive to the people of Põlvamaa, I carried out a survey about the users of
portal. The survey included questionnaires of 85 portal visitors and 9 interviews with
correspondents. I also questioned 12 non-users of portal to find out the reasons of not
using or using very seldom in order to increase the usage of the portal.
Due to the survey several difficulties appeared according to finding readers and
information carriers. Beforehand it stands as a lack of information about the portal
and its possibilities, but also not paying enough attention to so called free
advertiseing. Problems arise also from scant reflecting of topics of economy and
youth, that leads to little interest about the portal from these target groups.
In my bachelor research I offer 11 main ideas to change and amend the information
portal of Põlvamaa. Those ideas abbreviate the suggestions made directly and
problems arisen indirectly out of survey.
Keywords
H Social Sciences (General), bakalaureusetööd, maakonnad, infoühiskond, Internet, infoallikad, uus meedia, veebisaidid, infoportaalid, auditooriumiuuringud, auditoorium (meedia), Põlvamaa