Measuring the effectiveness of casino bonuses using linear regression models

Abstract

The following master thesis gives an overview of the linear multivariate regression and the implementation of the models for casino players real monetary data. With these models the handing out of bonuses to players and the changes in players net losses are observed. The final result would be the most profitable bonus type for the casino. It is important to note, that this master thesis can’t give a perfect answer to this question, but is another tool used by the casino’s marketing department.