Tarbimisajakirjade roll noorte vaba aja kasutuses
| dc.contributor.author | Rand, Silvia | |
| dc.date | 2006 | |
| dc.date.accessioned | 2010-10-21T07:59:33Z | |
| dc.date.available | 2010-10-21T07:59:33Z | |
| dc.date.issued | 2006 | |
| dc.description | The aim of this bachelor thesis “The role of the consumer magazines in the leisure time utilization of the young people” is to give an overview of media use and role of consumer magazines reading habits of youngsters. The main part consists of five chapters. First chapter gives an overview of empirical and theoretical background that is related to the concept of lifestyle, different previous researches of leisure time habits, and the usage of consumer magazines among young people. Second chapter of the thesis provides the reader with some of the results of the questionnaire “Me. World. Media” conducted by the Department of Journalism and Communication of University of Tartu in 2005. This questionnaire analyzed the results of people` s leisure time habits and media use and that information is also used as the basis for this thesis. Next chapter gives the explanation of the choice of qualitative study methodology and the description of selection criteria of the interviewee´ s. In discussion and results part compendious picture has been developed according to the thesis and conclusion. While observing the use of media and consumer magazines reading among the youth, it turned out that media use is mostly differentiated by the age, gender and free time activities of young people. Young people are active TV watchers and new media, especially Internet plays a significant role in youth leisure time activities. Qualitative analysis showed that representatives use media mostly on entertaining and communicative purposes. Reading consumer magazines has mainly a diverting function in youth leisure time. Because of that, young people are affected by consumer magazines only by taking over new styles, trends and reading this kind of magazines is an easy and cosy way to spend time. But the magazines are not causing young people to behave differently or making them to take over new attitudes. | |
| dc.format | application/pdf | |
| dc.identifier | Rand, Silvia (2006) Tarbimisajakirjade roll noorte vaba aja kasutuses. Other thesis, Tartu Ülikool. | |
| dc.identifier.uri | http://hdl.handle.net/10062/15579 | |
| dc.relation | http://mail.jrnl.ut.ee:8080/171/ | |
| dc.subject | H Social Sciences (General) | |
| dc.subject | bakalaureusetööd | |
| dc.title | Tarbimisajakirjade roll noorte vaba aja kasutuses | |
| dc.type | Thesis | |
| dc.type | NonPeerReviewed |
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