Eesti ja Taani noorte käsitlused Internetis šoppamisest

Raamat, Reelika

Eesti ja Taani noorte käsitlused Internetis šoppamisest

dc.contributor.advisor	Keller, Margit, juhendaja
dc.contributor.author	Raamat, Reelika
dc.contributor.other	Tartu Ülikool. Sotsiaalteaduskond	et
dc.contributor.other	Tartu Ülikool. Ajakirjanduse ja kommunikatsiooni osakond	et
dc.date	2008
dc.date.accessioned	2010-10-21T08:03:13Z
dc.date.available	2010-10-21T08:03:13Z
dc.date.issued	2008
dc.description	In the study interpretations of young Danes’ and Estonians’ online shopping are compared based on interviews with 23 Danes and 24 Estonians aged 12-18. The findings show that young Danes are more familiar with online shopping and buying and view it more positively than do young Estonians. This is well reflected by the fact that Estonians focus mainly on the risks of online shopping, expressing various forms of distrust, while young Danes tend to emphasize benefits. Yet, both countries’ respondents show more confidence in regular shops with face-to-face contact than in online stores which are considered to be abstract and dis- embedded. Differences in representations of online shopping are related to a complex set of system and agential resources: different cultural contexts, institutional and economic factors and social networks.	en
dc.description.uri	http://www.ester.ee/record=b3784928*est
dc.format	application/pdf
dc.identifier	Raamat, Reelika (2008) Eesti ja Taani noorte käsitlused Internetis šoppamisest. Masters thesis, Tartu Ülikool.
dc.identifier.uri	http://hdl.handle.net/10062/15735
dc.publisher	Tartu Ülikool	et
dc.relation	http://mail.jrnl.ut.ee:8080/328/
dc.subject	H Social Sciences (General)
dc.subject.other	Internet	et
dc.subject.other	infoühiskond	et
dc.subject.other	tarbimisühiskond	et
dc.subject.other	ostmine	et
dc.subject.other	e-kaubandus	et
dc.subject.other	noored	et
dc.subject.other	eestlased	et
dc.subject.other	taanlased	et
dc.subject.other	magistritööd	et
dc.title	Eesti ja Taani noorte käsitlused Internetis šoppamisest	et
dc.type	Thesis	en
dc.type	NonPeerReviewed

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