Young Estonians and Danes as Online Shoppers – A Comparative Study.

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dc.contributor.authorKeller, Margit
dc.contributor.authorRaamat , Reelika
dc.contributor.authorTufte, Birgitte
dc.contributor.authorMartensen, Anne
dc.date.accessioned2010-10-21T07:56:25Z
dc.date.available2010-10-21T07:56:25Z
dc.date.issued2008
dc.descriptionIn the study the Danish and Estonian children’s online shopping interpretations are compared based on interviews with 23 Danes and 24 Estonians aged 12-18. The findings show that young Danes are more familiar with online shopping and buying and view it more positively than young Estonians. That is well reflected by the fact that Estonians focus mainly on the risks of online shopping expressing various forms of distrust, while young Danes tend to bring out benefits. Yet, both countries' respondents show more confidence in regular shops with face-to-face contact than in online stores that are considered to be abstract and disembedded. Differences in representations of online shopping are related to a complex set of system and agential resources: different cultural contexts, institutional and economic factors and social networks. Key words: online shopping, children, trust, Estonia, Denmark
dc.formatapplication/pdf
dc.identifierhttp://mail.jrnl.ut.ee:8080/22/1/Raamat_Keller_etal_revised_sept.pdf
dc.identifierRaamat , Reelika and Keller, Margit and Tufte, Birgitte and Martensen, Anne Young Estonians and Danes as Online Shoppers – A Comparative Study. Young . (Submitted)
dc.identifier.urihttp://hdl.handle.net/10062/15430
dc.publisherSage Publications
dc.relationhttp://mail.jrnl.ut.ee:8080/22/
dc.subjectH Social Sciences (General)
dc.titleYoung Estonians and Danes as Online Shoppers – A Comparative Study.
dc.typeArticle
dc.typePeerReviewed

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