DETAILS OF THE BUSINESS

• Name of the business
• Type of business (private limited company, partnership, etc.)

THE NATURE & OBJECTIVES OF THE BUSINESS

• What will be your main business activity?
• What is your own professional background?
• Roughly how will the business be structured?
• Do you have an overall vision for the company?

THE PRODUCT/SERVICE IN RELATION TO THE MARKET

• What is the state of the market? Growing, static, seasonal?
• How will your products/services be positioned? Up or downmarket?
• Who will be your target customers?
• Who will be your major competitors?
• How will you market your products or services?

PERSONNEL

• Approximately how many people will the company employ and in what capacity?

PREMISES

• Where will the company be located? Why?
• What kind of property will you require? Offices or factories? Leased or purchased?

EQUIPMENT REQUIRED

• What general trading equipment, if any, will you require? Vehicles, computer hardware?
• What manufacturing equipment, if any, will you require? Machinery, tools?

FINANCIAL PLAN

• How much capital do you require initially?
• What will this pay for?
• Will you need more capital later on? How much?
• How soon do you expect the business to break even?