Do you briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?] stop to think about what happens briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto your sales letters after they leave your desk? You may spend hours briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?] and redrafting them. But do you give a moment's thought to how your reader will briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?] to them when they arrive? If not, don't write another word until you do.
Before you write your next letter, put yourself in the shoes of the briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?]. Make it reader-friendly. The majority of sales letters get filed, lost or binned. The reader-friendly letter stands a better briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?].
Rule number one: never insult your reader with what is clearly a mass-mailed letter. True, mass briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?] is the quickest way of reaching hundreds of potential customers. It's also the safest way of ensuring that your letter ends up in the bin. A short briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?] letter, which gets to the point and clearly demonstrates a knowledge of the customer's needs, will invariably be better received.
As a general rule, the more important the person, the shorter your letter should be. Managing Directors are briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?] with mail. They rarely have time to do more than glance at it and are unlikely to respond to your letter themselves. So in writing to MDs be briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?]. Junior managers, on the other hand, are generally looking for ideas they can briefchancecustomerdelugeddraftingevermailingpersonalisedpinchreactto[?] and present to the boss as their own. Send them long and informative letters.