Sisekommunikatsioon ettevõttes Euronics

Date

2010

Journal Title

Journal ISSN

Volume Title

Publisher

Tartu Ülikool

Abstract

Description

Title of this baccalaureate thesis is „Internal communication in Euronics”. The main goal of this research is to analyze the situation of organizational communication in Euronics Eesti and its sub-organizations. Through analyzing the opinions for information flow and usage of communication channels. To give answers to research questions, author used two different methods. First the author conducted two interviews about organizational communication in Euronics Eesti in December 2009 and compared the results with a survey, which was conducted in March 2010. The result showed, that the general opinion of the communication flow was quite positive, but there are still some factors that restrain effective communication inside the organization. Mainly the problem is that different departments and workers on different hierarchy levels do not communicate enough. Communication channels that workers mainly use are e-mail, telephone and direct communication. The intranet does not find much usage, even though workers think that it might make interaction with other members of the organization a lot easier. Inorder to do that intranet in this organization needs to be formatted and new applications to be added. The result of this analyze showed, that the internal communication in Euronics Eesti is improving, but still needs attention and needs to be reorganized. Through adding the new formatted intranet into the list of communication channels.

Keywords

bakalaureusetööd, organisatsioonid, organisatsioonikultuur, organisatsioonikliima, sisekommunikatsioon, organisatsioonikommunikatsioon, intranet

Citation