Lasteajakiri Hea Laps ja tema lugejad

Date

2010

Journal Title

Journal ISSN

Volume Title

Publisher

Tartu Ülikool

Abstract

Description

This study thesis “Children magazine “Hea Laps” and its readers” examines the content of “Hea Laps” in 2009. The main purpose of this work was to find out the magazines content and also its readers opinions. The first part of the thesis describes empirical and theoretical starting points: development of “Hea Laps” since 1994 until today, brief overview about currently appearing Estonian children magazines, description of children development steps, describes children and reading in general and a short overview about previous magazine studies. The second part of the thesis explains and justifies methods and selection of the thesis. The used methods were content analysis, test poll and interview. The third part presents the resultant and the fourth part consists of discussion and conclusions. This work showed that short genres dominate the magazine “Hea Laps”. In addition the thesis showed that many articles were written by children themselves – even younger children and also teenagers. In the magazine “Hea Laps” most of the articles were entertaining and most of the articles were intended equally for both boys and girls, and children of all ages. It also showed that the content of “Hea Laps” is interesting and readers like it. Also the reading habits of boys and girls were compared in this thesis. The major difference was that boys like more stories with adventures and excitement. Girls, however, prefer a princess and love stories. The second comparison was between small and regular school pupils reading habits, which showed that big school pupils read through most of the magazine then small school students only read about half of the articles. If until now it has been suggested that children read relatively little, then this thesis showed that reality is not so bad. Quite a number of fifth graders read the magazine “Hea Laps” and they truly like it. Also the conducted interviews showed that children really like to read despite the fact that mostly kids spend their time in the internet, they still find the time to read. Furthermore the thesis showed, that basic needs what the readers of "Hea Laps" are trying to fulfill are the need to acquire information and knowledge, the need for social cohesion, the need for entertainment, the need to express their creativity and the need to obtain advice for everyday life. The thesis showed, that "Hea Laps" has relatively well-fulfilled those expectations.

Keywords

bakalaureusetööd, meedia, meediakasutus, auditoorium (meedia), trükiajakirjandus, ajakirjad, lasteajakirjad, lugemine, lugemisoskus, Hea Laps (ajakiri)

Citation