Haridus- ja Teadusministeeriumi imago Tartu õpetajate seas
Date
2005
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
Up to date no special attention in Estonia has been given to public sector
organisatsion image research. It is also noted that the image of Ministry of Education
and Researches has never been scrutinised.
This researches purpose was to find out what kind of image Ministry of Education and
Research has among teachers. Works sources are questionaries and media analysis.
Questionary was handed out to 66 Tartuís highschool teatchers. 97% of the
questionaries were regained.
The theoretical part of the work deals with the basic concepts of the image, reputation
and introduces also the essentials of the public sector.
The bachelor thesis ìThe image of Ministry of Education and Research among
Tartuís schoolteachersî investigates the image of ministry in order to find out main
attributes and tendencies. Works hypothesis The image of Ministry of Education and
Research among teachers is rather bad than good was found to be true, in the result
of this research.
In result of the bachelor work came out that Ministry of Education and Research is in
teachers opinion irreverent, strange, cold, stiff and faraway. Ministry is also
considered to be useful and emergent.
42% of the respondents marked ministyís image to be bad, 25% thought it is average.
None of the respondents marked ministryís image to be very good. It was also noted
that womenís opinion about ministry is more negative than menís.
It was also found that basic information sources to teachers are newspapers and own
school directorate.
Image research gives knowledge about that, how to make public relations more
effective and how to improve, redo communication strategy.
Keywords
H Social Sciences (General), bakalaureusetööd, organisatsioonid, haridus, ministeeriumid, linnavalitsused, kuvand, õpetajad, Tartu, Eesti. Haridus- ja Teadusministeerium