Eesti Televisiooni infoliikumine ja Intranet sisekommunikatsiooni kanalina
Date
2005
Authors
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Abstract
Description
Title of this baccalaureate thesis is “Organisational communication in Estonian
Television and Intranet as a communication channel.” The main goal of this research
is to analyse the situation of organisational communication in Estonian Television and
to find out whether the modern communication channels might push out the more
traditional channels.
For finding answers to those questions, the author used three different methods.
Firstly the author conducted a survey about organisational communication in Estonian
Television in March 2004 and compared the results (as much as it was possible) to the
surveys made in 2001 and 2003. To analyse the Intranet, the methods of visual
qualitative analysis and standardized content analysis were used.
The results showed, that the general opinion of the communication was quite
negative, but showed some improvements, when compared to the earlier years. The
most negative situation is in program and production departments, which are also the
biggest departments in this organisation.
Intranet is a popular channel amongst employees, but since some workers have no
access to the Internet, they are left aside. This makes the internal newspaper more
dependable and popular, because besides the access problems, the organisational
information in the Intranet is updated rarely, contrary to articles from media, which
are updated every day. Also the users of the Intranet aren’t very active in forums and
don’t write articles to the Intranet as often as they should. This has created a situation,
where the technical options are fit for symmetrical communication, but due to passive
users and infrequent updating, the communication is rather asymmetrical.
The results of the analysis shows, that it’s too early to start using only modern
communication channels, because the organisation is not ready for it and there are lot
of improvements to be done, to make the communication inside the Estonian
Television fluent and satisfying.
Keywords
H Social Sciences (General), bakalaureusetööd