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dc.contributor.authorVelbaum, Marge
dc.date2005
dc.date.accessioned2010-10-21T07:58:42Z
dc.date.available2010-10-21T07:58:42Z
dc.date.issued2005
dc.identifierVelbaum, Marge (2005) Saksamaa Liidupanga imago peale Saksamaa Liidupanga ühinemist Euroopa Keskpankade Süsteemi ja Euroopa Majandus- ja Valuutaliiduga Saksa Liiduvabariigi noorte seas. Other thesis, Tartu Ülikool.
dc.identifier.urihttp://hdl.handle.net/10062/15535
dc.description“The image of the German Federal Bank after joining European Central Banks System and the European Economics and Currency Union among young people in the German Federal Republic” In the present research paper presented as a bachelor work the author has studied the image of German Federal Bank after joining Eropean Central Banks System and European Economics and Currency Union in 1999 among young people in the German Federal Republic.The cognitive, afective and intentional dimensions of banks have been dealt with. The aim of the present research was to analyse the above given image. The analysis shows how well is the Federal Bank known among young people aged 16-26 living in Germany, how the particular group of people is perceiving relations between the German Federal Bank and the European Central Bank, which are the images of these institutions, how young people see the Federal Bank in its new function and what has caused such opinions. The empirical part of the present paper is based upon semi-structured interviews, had with six young people aged between 16 and 26 years in South-Brandenburg, and upon a formalized questionnaire that was carried through in Hessen, Rheinland-Pfalz, Baden- Würtemberg, Bayer, Sachsen, Nordrhein-Westfalen, Niedersachsen, Bremen, Berlin and Thüringen. 162 young people of the same age were questioned altogether. It occurred from the inquiries that the German Federal Bank was very popular among young people. At the same time one has to admit that their knowledge of the particular bank was quite superficial and the questionned people were usually familiar only with the name of the institution, lacking a deeper understanding of its tasks, aims and structure. As a consequence of their little information and general knowledge it was difficult for young people to place the Federal Bank in certain context and, as a result, many of them mixed up German Federal Bank and German Bank. It was also difficult for the young people questionned to understand the relationship between the Federal Bank and European Central Bank and the fiscal-political function of the bank of banks. Most of the people questionned did not know whether the tasks of the German Federal Bank had changed after its joining the European Central Banks System and European Economics and Currency Union. They were also of the opinion that the fiscal-political role of the Federal Bank had remained the same after replacement of DM by euro. Nearly half of the people questionned were of the opinin that The German Federal Bank was the subsidiary office of the European Central Bank. Minority of them pointed out that the role of Federal Bank had decreased and the influence by this institution on their region had weakened. At the same time, most people were not able to give any explanation, how had the fiscal- political role changed exactly and which tasks of the Federal Bank had passed over to the European Central Bank. Regardless to the fact that German youth is having difficulties perceiving the new fiscal-political function of the German Federal Bank and they had comparatively little knowledge of these institutions, ihe image of the Federal Bank among the German youth was rathr positive than negative. The people who were questioned, stated that the Federal Bank was a higher, greater, more influential and more known institution than commercial banks. Its German origin was stressed, and also the fact that it deals with tasks that are important for the German state. The Central Bank was regarded to be a known, seriously-taken, ratioally-acting, important, recognised, competent, independent, crisis-proof, successful, reliable, goal-focused organisation, that is having a central position in German financial world. At the same time some persons questionned found the institution to be dull and political. If we compare the images of the European Central Bank and the German Fedreal Bank, we can state that the image of the bank mentioned first is more positive among the youth. They regard the European Central Bank more known, more successful, more reliable, more progressive, more independent, more dynamic, more transparent, more goal-focused and more seriously-taken institution than the German Federal banks apperas to be. At the same time, the answerers find that the bank of banks is more rational and less political than the European Central Bank. The greatest difference occurs on the scale acting internationally/ acting nationally. Although the range of both institutions are regarded to cross the boearders of the state, The European Central Bank is more connected with international work. The young people questionned thought that the image of German Federal Bank was most influenced by media, image of euro-money, stability of prices, development of economy and financies. Public Relations and image of the president and leaders of the Federal Bank are also of esential importance. The brochures, published by the bank, homepage on internet and other sources of outer communication influence the image of the bank the least. In conclusion we can state that the cognitive, afective-atmasphaerical and intentional dimensions of the German federal Bank are all positive and we can consequently claim the image of this bank among the German youth to be posititive. Maybe the things we could reproach to the German Federal bank are unsufficient public relations and information policy and too little usage of symbolical communication.
dc.formatapplication/pdf
dc.relationhttp://mail.jrnl.ut.ee:8080/127/
dc.subjectH Social Sciences (General)
dc.subjectbakalaureusetööd
dc.titleSaksamaa Liidupanga imago peale Saksamaa Liidupanga ühinemist Euroopa Keskpankade Süsteemi ja Euroopa Majandus- ja Valuutaliiduga Saksa Liiduvabariigi noorte seas
dc.typeThesis
dc.typeNonPeerReviewed


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