Produtsendi mõiste ja roll Eesti teletootmisturul
Date
2006
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Abstract
Description
The purpose of this bachelor thesis „The definition and role of the producer in
Estonian television production market” was to study the concept and responsibilities
of a producer in the Estonian television production market and to analyse producer’s
role in shaping the production of a single programme as well as television
programming in general.
Firstly, an overview of the definition and role of a producer presented by various
authors was given and an inception and present situation of producer’s position was
described on the bases of Estonian television production market.
Thereafter, study tasks were presented and a study methodology was introduced in the
second part of the thesis. The third part of the thesis contained descriptive analysis
which was based on 10 in-depth empirical interviews conducted with programme
directors, well-known and recognized Estonian television producers and
representatives of other essential positions working for private television channels.
According to the study the concept and role of the producer is similarly understood by
all the representatives of different positions examined. A producer can be described as
a creative entrepreneur, whose responsibility and task is to create ideas, develop
projects, manage project teams and sell various television programmes to different
television channels. It was clarified that the position of the producer is the most
powerful one in Estonian television production market and producer’s decisions have
the main importance and validity in the process of production. As a matter of fact the
role of producer includes the ultimate responsibility for all the aspects represented in
the television production.
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It was also found out that the effective partnership between programme directors of
television channels and producers is hindered as a result of different positions in their
roles. According to the study, the role of a producer includes the whole responsibility for the production but there are only limited options available for the producer to co-
ordinate and shape the programming of the television channel. Therefore orders
coming from television channels, influenced strongly by ratings, have to be followed
by the small-size entrepreneurs.
Finally, conclusions were presented in the last part of the thesis, which included
answers to the study tasks but also suggestions regarding topics which could be
further analysed in the future.
Keywords
H Social Sciences (General), bakalaureusetööd