Maavalitsuste ja omavalitsusliitude kommunikatsioon sidusgruppidega Ida-Virumaa näitel
Date
2007
Authors
Journal Title
Journal ISSN
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Publisher
Tartu Ülikool
Abstract
Description
The current bachelor thesis concentrates on the role and communication of Ida-Virumaa
County Government and the Union of Ida-Virumaa County Municipalities with their
coherent groups. The theoretical part of the paper shows the peculiarities of the public sector
communication, the concept of describing roles and gives a summary of how an organization
deals with changes.
The purpose of the study was to find out how the roles of Ida-Virumaa County Government
and the Union of Ida-Virumaa County Municipalities have been divided over the same
operational area. The other purpose was to find how these roles are seen in the future and
what kind of information the county government, the union of county municipalities and the
coherent groups get about the forthcoming changes. I carried out nine semi-structured
interviews with the members of the county government, the union of county municipalities
and the coherent groups.
The interviews showed that the county government’s vision of its role differs much from the
opinion of the coherent groups, at the same time the role of the union of county
municipalities equals the opinion of coherent groups. The problem of the county government
is its bad relations with the leaders of local government, as to the union of county
municipalities the problem is lack of awareness of their work by third-party organizations.
The main communication with the coherent groups happens through the internet, by using e-
mails.
All the representatives on the coherent groups were aware that the collaboration between Ida-
Virumaa County Government and the Union of Ida-Virumaa County Municipalities is not the
best. The county governor and the director of the union of county municipalities both named
this to be due to the two organizations resemblances to the same functions and conflict
between individuals. This opinion was also agreed by the coherent groups. Interviews that were carried out in this bachelor thesis showed that local governments, which are close
coherent groups to the union of county municipalities, are also in conflict with the county
government. Therefore the conflict between individuals is even larger.
In the situation where communication between the two organizations does not work, the
communication with the coherent groups suffers. Coherent groups are looking for changes
which would specify the roles of the county government and the union of county
municipalities. All the interviewees except the county governor expected the union of county
municipalities to grow stronger and the county government to change into an institution that
only attends government control.
Keywords
H Social Sciences (General)