Kriisikommunikatsioon Loode- ja Põhja-Eesti rannikuala reostusjuhtumi näitel
Date
2007
Authors
Journal Title
Journal ISSN
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Publisher
Tartu Ülikool
Abstract
Description
The aim of this dissertation „Crisis communication on the example of the
contamination of North-East and North Estonia“ is to analyse the action taken by the
media reflected by the memories of the parties involved in the crises of oil
contamination in North-East and North Estonia that took place in 2006. Crises
communication is often analysed rather through the practical public relations,
however the aim of this dissretation is to create a larger interpretation for the crises
and crises communication in the Estonian society.
It is based on the media texts in the three biggest Estonian national dailies -
(Postimees, Eesti Päevaleht, SL Õhtuleht) during a nine week period. It is supported
by the interviews of the representatves of the Border Guard, environmental inspection,
Estonian Rescue Board, The Prosecutors Office, Estonian Fund for Nature, foreign
office and home office. The analyses is done by the classification of the crises by Ney
and Molenaars (1999), that aims to explore the positions different sides took within
this crises. The classification is based on two scales – fatalist versus the ruler or the
controller and the uncontroller and the individualist versus egitarist or the person that
values his/her own interest more than he does the interests of the others and his/her
opposite. From the point of view of communication tactics I tried to analyse the
recognition, justification, denial, apologising, correction and statng the obvious.
The research proved that the officials that managed the crises and the involved
positoned themselves as the the rulers and put the interests of the society first. The
leaders on the governmental level represented the fatalistic or uncontrolling crises
type, with the exception of the home secretary, who positioned himself on the
opposite side of the scale in the beginning of the crises and also took the role of the
controller and person responsible. The representatives from the third sector and other
interested parties represented mostly the fatalistic or uncontrolling crises type.
Most parties put their individual interests aside with the exception of the
environmental secretary.
Even though the governing risks are known, they are not all accounted for. Disasters
are taken as they come and every new one is approached with experience from the
previous one, even though from exactly the same level of preparedness.
Keywords
H Social Sciences (General)