Mobiiltelefonide kasutuspraktikad Tele2 Eesti AS klientide näitel

Date

2008

Journal Title

Journal ISSN

Volume Title

Publisher

Tartu Ülikool

Abstract

Description

In Estonia as well as in the world the exploitation of the Internet has been studied more thoroughly than the exploitation of the mobile phones. Although mobile phones are widely used and the bills paid by the clients of mobile agencies are significantly bigger than those of the Internet users, the studies on exploiting mobiles have been relatively modest. Due to lack of studies There has been rapid development in mobile industry, but very few studies have been carried out in this field, so no objective regularities in the usage of mobile phones can be reviewed. Therefore, it is important to study the field constantly. As it has become apparent from the previous studies, people’s needs, habits and aims when using mobile phones are different. The analysis of using the services enabled to compare the results of present and previous studies. Questioning the clients of Tele2 Eesti AS confirmed that the expectations and using practice depend mainly on age group and to minor extent on sex. Men are a little more active using technical services, but generally the using patterns among men and women are similar. The present study confirmed the results of previous researches which revealed that elderly people use mobile phone mainly as a means of communication and value its being handy and practical whereas younger generation use telephone also as a means of entertainment instead of MP3-player or photo camera. One of the aims of my study was to ascertain which qualities of a mobile phone are essential when people choose it and which mobile services, either operator’s or mobile phone’s, people are tend to use most. The present research showed that many clients consider the reliability and handiness of the mobile phone as the most important quality. Although mobile phone may be an outlet of trend, fashion or social status, it still remains a practical means of communication. In addition to making calls mobiles are often used for sending messages. At the same time several modern mobile services are not actively exploited due to lack of motivation or advertising, and some people doubt about the reliability of technology. Mobile phone as a multifunctional device is in several studies qualified as a computer in a net. In many developed Asian countries mobile phones serve as computers: reading e-mails, searching for information etc. My research does not support that thesis: in Estonia mobiles are mainly used for making calls, because they are too small and uncomfortable to use for the functions of computers. The research ascertained that mobiles are expected to be multifunctional, but only concerning such daily needs as telling the time, setting alarm, taking photos or calculating. Although mobile phones have become means of everyday work and entertainment they are not alternatives to computers, first and foremost because of their small size. The small screen and keyboard make it uncomfortable to use the mobile instead of a computer. Another aim of my paper was to find out whether people are making more phone calls than they used to some years ago. The results of the monitoring show that the using habits of the exploiters differ greatly depending on the type of clients but the number of calls made and the length of talking time has increased despite of the fact that several new alternative means of communication have come into being during the last years. At the same time, there is no increase in the number of sending messages. Neither has sending MMSs become very popular among the clients of Tele2. That confirms once more the thesis that telephone is mainly a means of speaking to each other and it has not acquired the functions of a computer. In Estonia it has not been worked out how to classify the users of mobile phones. I have tried to group different exploiters and form types according to the speaking habits, usage of different services and social status. I have found seven categories of clients. As there exists a typology of the users of computers, it is advisable to think about working out the acceptable typology for mobile phone exploiters. The present study gives a survey about the exploiting of mobile phones encompassing private clients. The efficiency of the results is of biggest value to the service offer, Tele2 Eesti AS: when knowing the requirements and habits of the clients the operators are able to develop the services offered and work out more individual approach to the customers. It is also useful to the manufacturers to be aware of the real needs and expectations of the exploiters. The results of the study help to supplement the researches carried out in Estonia on mobile communication till now.

Keywords

H Social Sciences (General), bakalaureusetööd

Citation