Eesti ja Taani noorte käsitlused Internetis šoppamisest
Date
2008
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
In the study interpretations of young Danes’ and Estonians’ online shopping are compared
based on interviews with 23 Danes and 24 Estonians aged 12-18. The findings show that
young Danes are more familiar with online shopping and buying and view it more positively
than do young Estonians. This is well reflected by the fact that Estonians focus mainly on the
risks of online shopping, expressing various forms of distrust, while young Danes tend to
emphasize benefits. Yet, both countries’ respondents show more confidence in regular shops
with face-to-face contact than in online stores which are considered to be abstract and dis-
embedded. Differences in representations of online shopping are related to a complex set of
system and agential resources: different cultural contexts, institutional and economic factors
and social networks.
Keywords
H Social Sciences (General)