Televaatamine 20-29-aastaste üliõpilaste hulgas
Seminar papers dealt with ERR (Estonian Broadcasting Union) survey „Meediateemaline arvamusuuring 2010“ among 20-29 years students and youths and 40-49 years (under)graduates and middle-aged people. Television viewing and its similarities, differences were under the survey. Internet using is watched as a background of these two age-specific and educational groups. Baccalaureat theses (TV Viewing Among Students at Age 20-29) deals with eleven interviews among students who study different type of social sciences. Almost exactly the same questions that are asked in interviews, are also asked in „Meediateemaline arvamusuuring 2010“ survey. In the part of theoretical and emprical framework I have given short overview about integrated model of media choice by McQuail, television-viewing tendencies and about mediausing among students (I used different authors like Tulva, Livingstone, Arnett, Santrock, Siibak, Prensky, Raud) to point out life-span differences among the groups of this survey. Talking about results, one can point out that by virtue of ERR survey, about 67% students watch television daily or almost daily. About half of interviewed student watch television daily or almost daily. Students who watch television daily or almost daily live mainly with their parents or partner. Some of interviewed students watch television only if there is something to watch. Television is also viewed when one has time or is boring. In ERR survey says that about 6% of students watch television from four up to five and more hours a day. About 19% of students prefer to watch television about half an hour up to one hour a day. One can say that students do not watch so much television as an average Estonian (By Emor survey in april an average Estonian watched television about 3 hours and 40 minutes daily). Some of interviewed students watch television from few minutes up to one hour a day. Some of them watch television about six hours a day. It is important to note that television viewing depends also on working day or week-end. In „Meediateemaline arvamusuuring 2010“ survey the most visited newsportal among 20-29 years old students in postimees.ee (about 39%), followed by delfi.ee (about 37%) and reporter.ee (about 20%). Many interviewed students read postimees.ee also epl.ee, delfi.ee. One interviewed student stated that she do not visite newsportals because she gets his information mainly from television. In ERR survey most of students use Internet once a week or often to watch videoclips from videoportals (about 59%). About 35% of students download movies and TV-series. About 8% of studens watch live television. Interviewed students use Internet from two hour up to ten hour a day. Most interviewed students read news, communicate with friends, use socialmedia. Internet is also used for learning. Estonian television channels can also be watched by podcast and this is popular among students: it is used from few times a week up to one or two times a month. Interviewed students also pointed out that they have watched Eurovision Song Contest and football (Word Cup and Estonia-Argentine) on live. One students stated that she uses Internet for downloading movies and TV-series. ERR survey shows that students prefer to watch daily or almost daily TV3 (about 46%), followed by Kanal2, ETV, TV6, Kanal11. Most of interviewed students watch Estonian television channels but also foreign channels such as History Channel, PRO7, Eurosport and CNN. About different themes on television, students in ERR survey are interested the most in movies (about 53%), followed by family, home, relationships, psychology and home, environment (both about 43%). About 41% of students are interested in music. The least interesting theme on television is astrology (about 6%). Most of interviewed students are interested in actual events, politics and entertainment (such as movies, music, sport). Most of 20-29 years old students are interested (regularly) in ERR survey about TV-shows genre, such as foreign action-series (about 12%), general interest magazines (about 8%), news (about 6%) and humour, satire, talkshow (about 4%). The least watched (do not watch at all) TV-shows genre are romantical series (about 56% do not watch them), homemade action-series (about 45%) and family-series, advice and lifestyle and cultural magazines – about 41% students do not watch them. Students who were interviewed, liked to watch talk- and political shows. On the contrary to ERR survey, many interviewed students like to watch homemade action-series. ERR survey points out that the most popular shows are foreign action-series such as Dr House, C.S.I, Bones, Grey anatomy. And news such as TV3 news, Aktuaalne kaamera (in 21.00) and Reporter. The least popular shows are romantical series such as Unelmatelaev, Taltsutamatu hing, Tee õnnele. Many interviewed students prefer to watch news such as Aktuaalne kaamera and Reporter. Also differents talkshows such as Kahekõne, Kolmeraudne, Tähelaev. And foreign comedy-series are watched as Allo, Allo and Minu pere, also action-series such as – Dr House, C.S.I. The most watched homemade action-series are Pilvede all, Kättemaksukontor, Kelgukoerad.
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