Visual and cognitive differences when viewing banner advertisement elements: a cross-cultural neuromarketing study

Ploom, Kerli, juhendajaKauer, MarkTartu Ülikool. Sotsiaalteaduste valdkondTartu Ülikool. Majandusteaduskond2026-01-302026-01-302026https://hdl.handle.net/10062/118751enAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/bakalaureusetöödVisual and cognitive differences when viewing banner advertisement elements: a cross-cultural neuromarketing studyThesis