Visual attention and decision-making patterns in online shopping: a clustering analysis of eye-tracking data

Pentus, Kristian, juhendajaBaranovych, YevheniiaTartu Ülikool. Sotsiaalteaduste valdkondTartu Ülikool. Majandusteaduskond2026-06-152026-06-152026https://hdl.handle.net/10062/122170enAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/bakalaureusetöödVisual attention and decision-making patterns in online shopping: a clustering analysis of eye-tracking dataThesis