Cross-cultural study of the creation of advertising humour in Estonia and Japan through the lens of benign violation theory

Ploom, Kerli, juhendajaLille, Glen-GregoryTartu Ülikool. MajandusteaduskondTartu Ülikool. Sotsiaalteaduste valdkond2026-06-192026-06-192026https://hdl.handle.net/10062/122505enAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttps://creativecommons.org/licenses/by-nc-nd/4.0/magistritöödvõrguväljaandedmaster's thesesCross-cultural study of the creation of advertising humour in Estonia and Japan through the lens of benign violation theoryThesis