How family and non-family firms integrate entrepreneurial activities by adopting eWOM marketing as an example of innovation

Trabskaia, Juliia, juhendajaKrassavina, Veronika, juhendajaUffert, KarelTartu Ülikool. Sotsiaalteaduste valdkondTartu Ülikool. Majandusteaduskond2021-06-082021-06-082021http://hdl.handle.net/10062/72243engopenAccessAttribution-NonCommercial-NoDerivatives 4.0 Internationalbakalaureusetöödbachelor's thesesettevõtlussuust-suhu-turunduse-turundusinnovatsioonidkvalitatiivsed uurimismeetodidintervjueerimineandmeanalüüsbusinessword-of-mouth marketingdigital marketinginnovationsqualitative researchinterviewingdata analysisHow family and non-family firms integrate entrepreneurial activities by adopting eWOM marketing as an example of innovationThesis