Representation of masculinity in men's fashion through fast fashion brands: analysis of ad campaigns of ZARA and H&M

Pärn, KatreViveros Santillana, Daniel EduardoTartu Ülikool. Humanitaarteaduste ja kunstide valdkondTartu Ülikool. Filosoofia ja semiootika instituut2021-11-022021-11-022021http://hdl.handle.net/10062/75545engopenAccessAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/fast fashion, advertising campaigns, masculinitymagistritöödkiirmood, reklaamRepresentation of masculinity in men's fashion through fast fashion brands: analysis of ad campaigns of ZARA and H&MThesis