Seksuaalvähemuste representatsioon Eesti meedias 2004. aastal
Date
2005
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Tartu Ülikool
Tartu Ülikool
Abstract
Description
This bachelor thesis is focused on gay pride which was taken place in capital city Tallinn
in august 2004. Because of pride there were many articles about sexual minorities which
were published through year.
In this thesis I’ve analyzed five largest newspapers in Estonia: Postimees, Eesti
Päevaleht, SLÕhtuleht, Eesti Ekspress and Maaleht. Analyze methods were content
analysis and qualitative analysis. Altogether there were 89 articles that were used in
content analysis and nine articles that were used in qualitative analysis. I also analyzed
comments about articles I used in qualitative analyzis.
Mainly I focused on these questions and tried to find answers through analysis:
1. How are sexual minorities portrayted in Estonian media?
2. Which are main images of sexual minorities?
3. If there are any role expectations then which are they? Are there certain behaviour
that are expected of sexual minorities?
4. Is being homo- or bisexualist fashionable? Or does being exponent of sexual
minority mean that one is „castaway“?
5. Are there any conflicts in this subject? If there is, then who are in conflict and
how many conflicts occur in media?
6. Which sources are most used in articles? What is the purpose of analyzed articles?
Hypothesis of this thesis were: there are more intolerance than acceptance in Estonian
media about sexual minorities.
It occured that my hypothesis is wrong. Yes, there is some intolerance but mainly
Estonian media is impartial or compliant in a matter of sexual minorities. In analyzed
comments there were some very homofobic opinions but it is not prevalent.
Homo- and bisexuals are portrayted as normal human beings – the opinion like they are
ill or they only follow fashion is not dominant.
After analyzing it can be said that in Estonian media there are intolerance about sexual
minorities in some level but tolerance is prevalent. It is aknowledged that sexual
minorities are part of society and they are not „bad“ or „wrong“ in any way. That is what
media is trying to say through articles.
Keywords
H Social Sciences (General), bakalaureusetööd, ajakirjandus, vähemused, seksuaalvähemused, sotsiaalne representatsioon, sisuanalüüs, Harro-Loit, Halliki, juhendaja