Maaleht.ee potentsiaalsed arengusuunad
Date
2005
Authors
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Abstract
Description
The author of this paper has studied the internet environment Maaleht.ee in depth. The
current version was developed and implemented more than four years ago. Maaleht.ee
has always operated at a loss – in comparison with local major internet environments, the
visiting statistics are very low.
With various studies the author has determined the following:
- Level of contents and structure in the current version of Maaleht.ee, placing
special attention to usage potential of the paper edition resources of Maaleht.
- Visiting reasons, the frequency and the main social characteristics of the visitors
of Maaleht.ee.
- Technical realisation level of the current version of Maaleht.ee.
The author believes that the main problem lies not in the contents, but in the unattractive
display of the materials in Maaleht.ee – thus the low statistics.
To bring up the statistics and the number of pageviews, the author suggests not to alter
the orientation or the contents of the internet environment, but to practice effective means
used by local internet portals to lure visitors: weekly newsletter, discussion groups, photo
galleries, printable TV guide, sweepstakes, online-interviews, new design, chopping
articles, large color photos, assigning privileges to users, concern-wide cross-advertising,
search engine optimization, new advertising formats. The aim is to emphasize the
standing contents and to maximize the resources of the paper edition.
The new Maaleht.ee would combine the effective means of internet portals and the
unique contents of the paper edition of Maaleht. The circulation numbers reveal that
Maaleht is the second largest weekly newspaper in Estonia. The fact that Maaleht does
not have any serious competition in Estonia means that the idea has a lot of potential.
Keywords
H Social Sciences (General), bakalaureusetööd