Sirvi Autor "Jaanson, David" järgi

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Eesti tutvumiskuulutuste analüüs Nelli Teataja näitel
(Tartu Ülikool, 2025) Jaanson, David; Kangur, Uku, juhendaja; Tartu Ülikool. Loodus- ja täppisteaduste valdkond; Tartu Ülikool. Arvutiteaduse instituut
This bachelor's thesis explores personal advertisements published in Estonian newspapers through a cultural and social analytical lens. The aim of the study is to construct a structured dataset based on dating ads from Nelli Teataja and to examine demographic, character-based, and value-driven patterns within them. Data collection and processing were conducted using natural language processing, machine learning techniques, and statistical analysis. The research focuses on identifying the gender, age, location, partner preferences, and personality traits mentioned by ad authors. Frequently highlighted traits include free, kind, slim, calm, and athletic. The findings indicate that most advertisers are older individuals whose preferences reflect distinct social and cultural values. The analysis also reveals regional and gender-based differences in dating behavior.