Läänemere regiooni uuringute õppekava magistritööd – Master´s theses

Selle kollektsiooni püsiv URIhttps://hdl.handle.net/10062/50049

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Public diplomacy by other means: a constructivist view of U.S. military messages in Polish news outlets
(Tartu Ülikool, 2018) Gibson, Leslie; McNamara, Eoin Micheál, juhendaja; Tartu Ülikool. Sotsiaalteaduste valdkond; Tartu Ülikool. Johan Skytte poliitikauuringute instituut
The United States military’s global presence presents a unique opportunity to engage foreign publics in pursuit of foreign policy objectives. This thesis identifies the message the U.S. military seeks to convey to Poland through public diplomacy activities, and how this message is perceived in Polish news outlets. This case also creates linkage between the military and public diplomacy, an actor and a strategy that can seem contradictory. Through interviews with government officials and the application of a two-step methodology of content and qualitative discourse analyses to Polish news articles, this thesis finds that Polish news outlets favorably perceive U.S. military public diplomacy, and that the message of reassurance and deterrence is conveyed through the activities. The military and public diplomacy are compatible in practice and the combination can result in an effective strategy to communicate with foreign audiences. By applying constructivist assertions to concepts of perception and soft power that traditionally fit into other theoretical fields, this thesis contributes to the development of military public diplomacy as a salient academic topic that can offer insight into future cases of militaries conducting public diplomacy.
Russian soft power cultivation in the United States of America: a media content analysis of Russia beyond the headlines
(Tartu Ülikool, 2015) Evans, David; Pääbo, Heiko, juhendaja; Blobaum, Robert, juhendaja; Tartu Ülikool. Sotsiaal- ja haridusteaduskond; Tartu Ülikool. Riigiteaduste instituut
The relationship between Russia and the United States of America has been a dominant feature of the international relations landscape for much of the last century. Following the collapse of the Soviet Union, this relationship has been significantly altered. Over the last decade, a resurgent Russia has begun to exert its influence on the global stage once again. This effort has been characterized by a mixture of traditional “hard power” and a relatively new form of “soft power.” The government of the Russian Federation has developed a broad strategy for engaging the rest of the world with the intention of improving the image of Russia. One component of this effort began in 2007 when the Russian-government-owned Rossiyskaya Gazeta newspaper began to publish a supplemental news section in the Washington Post and the Daily Telegraph. This supplemental news section is now known as Russia Beyond the Headlines, and it is published in 26 countries and 16 languages. The purpose of this publication is to engage an elite section of foreign audiences around the world, and hopefully influence their mindset as it relates to Russia. This thesis provides a historical background of the Soviet Union and Russian Federation’s efforts at cultivating soft power in general, as well as an in-depth study of the content of Russia Beyond the Headlines during 2014 in the three domestic US newspapers (the Washington Post, the New York Times and the Wall Street Journal). This study ultimately concludes that the content of Russia Beyond the Headlines within the US market is adequately able to achieve its goals through a variety of strategies, and that further research is needed to understand the larger impact of the Russian Federation’s exercise of soft power in both the United States of America and around the world.

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