Feminized alcohol package designs: role in product choice
dc.contributor.advisor | Pentus, Kristian, juhendaja | |
dc.contributor.author | Rieka, Viktoriia | |
dc.contributor.other | Tartu Ülikool. Sotsiaalteaduste valdkond | et |
dc.contributor.other | Tartu Ülikool. Majandusteaduskond | et |
dc.date.accessioned | 2025-07-04T11:18:40Z | |
dc.date.available | 2025-07-04T11:18:40Z | |
dc.date.issued | 2025 | |
dc.identifier.uri | https://hdl.handle.net/10062/112030 | |
dc.language.iso | en | |
dc.publisher | Tartu Ülikool | et |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Estonia | en |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ee/ | |
dc.subject.other | bakalaureusetööd | et |
dc.subject.other | võrguväljaanded | et |
dc.subject.other | bachelor's theses | en |
dc.subject.other | alkohoolsed joogid | et |
dc.subject.other | müügipakendid | et |
dc.subject.other | tarbimisvalik | et |
dc.subject.other | tarbijakäitumine | et |
dc.subject.other | feminized packaging | en |
dc.subject.other | product choice | en |
dc.subject.other | elaboration likelihood model | en |
dc.subject.other | selfcongruity | en |
dc.subject.other | stimulus–organism–response | en |
dc.title | Feminized alcohol package designs: role in product choice | en |
dc.title.alternative | Feminiseeritud alkoholi pakendid: roll tootevalikus | et |
dc.type | Thesis | en |
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