Visual and cognitive differences when viewing banner advertisement elements: a cross-cultural neuromarketing study
| dc.contributor.advisor | Ploom, Kerli, juhendaja | |
| dc.contributor.author | Kauer, Mark | |
| dc.contributor.other | Tartu Ülikool. Sotsiaalteaduste valdkond | et |
| dc.contributor.other | Tartu Ülikool. Majandusteaduskond | et |
| dc.date.accessioned | 2026-01-30T12:18:53Z | |
| dc.date.available | 2026-01-30T12:18:53Z | |
| dc.date.issued | 2026 | |
| dc.identifier.uri | https://hdl.handle.net/10062/118751 | |
| dc.language.iso | en | |
| dc.publisher | Tartu Ülikool | et |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject.other | bakalaureusetööd | et |
| dc.title | Visual and cognitive differences when viewing banner advertisement elements: a cross-cultural neuromarketing study | |
| dc.type | Thesis |
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