Visual and cognitive differences when viewing banner advertisement elements: a cross-cultural neuromarketing study

dc.contributor.advisorPloom, Kerli, juhendaja
dc.contributor.authorKauer, Mark
dc.contributor.otherTartu Ülikool. Sotsiaalteaduste valdkondet
dc.contributor.otherTartu Ülikool. Majandusteaduskondet
dc.date.accessioned2026-01-30T12:18:53Z
dc.date.available2026-01-30T12:18:53Z
dc.date.issued2026
dc.identifier.urihttps://hdl.handle.net/10062/118751
dc.language.isoen
dc.publisherTartu Ülikoolet
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.otherbakalaureusetöödet
dc.titleVisual and cognitive differences when viewing banner advertisement elements: a cross-cultural neuromarketing study
dc.typeThesis

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