Semiotic Analysis of Slang Commercialization: How Do Brands Use Subcultural Language
| dc.contributor.advisor | Madisson, Mari-Liis | |
| dc.contributor.advisor | Puumeister, Ott | |
| dc.contributor.author | Juzgenbayev, Alikhan | |
| dc.contributor.other | Tartu Ülikool. Humanitaarteaduste ja kunstide valdkond | et |
| dc.contributor.other | Tartu Ülikool. Filosoofia ja semiootika instituut | et |
| dc.date.accessioned | 2025-06-04T13:05:29Z | |
| dc.date.available | 2025-06-04T13:05:29Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | https://hdl.handle.net/10062/110929 | |
| dc.language.iso | en | |
| dc.publisher | Tartu Ülikool | et |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ee/ | |
| dc.subject | semiotics | en |
| dc.subject | subcultural slang | en |
| dc.subject | branding | en |
| dc.subject | consumer identity | en |
| dc.subject.other | magistritööd | et |
| dc.title | Semiotic Analysis of Slang Commercialization: How Do Brands Use Subcultural Language | en |
| dc.type | Thesis | en |
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