The effect of art in product package advertising on the perception of the brand
dc.contributor.advisor | Pentus, Kristian, juhendaja | |
dc.contributor.author | Nesterenko, Polina | |
dc.contributor.other | Tartu Ülikool. Sotsiaalteaduste valdkond | et |
dc.contributor.other | Tartu Ülikool. Majandusteaduskond | et |
dc.date.accessioned | 2020-08-25T12:16:22Z | |
dc.date.available | 2020-08-25T12:16:22Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://hdl.handle.net/10062/68776 | |
dc.language.iso | eng | et |
dc.publisher | Tartu Ülikool | et |
dc.rights | openAccess | et |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ee/ | |
dc.subject.other | bakalaureusetööd | et |
dc.subject.other | bachelor's theses | en |
dc.subject.other | tarbekunst | et |
dc.subject.other | pakendid | et |
dc.subject.other | reklaamipsühholoogia | et |
dc.subject.other | brändid | et |
dc.subject.other | vein | et |
dc.subject.other | küsitlusuuringud | et |
dc.subject.other | applied arts | en |
dc.subject.other | packages | en |
dc.subject.other | psychology of advertising | en |
dc.subject.other | brands | en |
dc.subject.other | wine | en |
dc.subject.other | surveys | en |
dc.title | The effect of art in product package advertising on the perception of the brand | en |
dc.type | Thesis | en |