How family and non-family firms integrate entrepreneurial activities by adopting eWOM marketing as an example of innovation

dc.contributor.advisor	Trabskaia, Juliia, juhendaja
dc.contributor.advisor	Krassavina, Veronika, juhendaja
dc.contributor.author	Uffert, Karel
dc.contributor.other	Tartu Ülikool. Sotsiaalteaduste valdkond	et
dc.contributor.other	Tartu Ülikool. Majandusteaduskond	et
dc.date.accessioned	2021-06-08T11:29:28Z
dc.date.available	2021-06-08T11:29:28Z
dc.date.issued	2021
dc.identifier.uri	http://hdl.handle.net/10062/72243
dc.language.iso	eng	et
dc.publisher	Tartu Ülikool	et
dc.rights	openAccess	et
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject.other	bakalaureusetööd	et
dc.subject.other	bachelor's theses	en
dc.subject.other	ettevõtlus	et
dc.subject.other	suust-suhu-turundus	et
dc.subject.other	e-turundus	et
dc.subject.other	innovatsioonid	et
dc.subject.other	kvalitatiivsed uurimismeetodid	et
dc.subject.other	intervjueerimine	et
dc.subject.other	andmeanalüüs	et
dc.subject.other	business	en
dc.subject.other	word-of-mouth marketing	en
dc.subject.other	digital marketing	en
dc.subject.other	innovations	en
dc.subject.other	qualitative research	en
dc.subject.other	interviewing	en
dc.subject.other	data analysis	en
dc.title	How family and non-family firms integrate entrepreneurial activities by adopting eWOM marketing as an example of innovation	en
dc.type	Thesis	en

Files

Now showing 1 - 1 of 1

Now showing 1 - 1 of 1