Rational vs emotional messaging influence on consumer response in B2B pop-up ads: example of Weekdone

dc.contributor.advisorKuusik, Andres, juhendaja
dc.contributor.authorHenahan, Erica Marie
dc.contributor.otherTartu Ülikool. Sotsiaalteaduste valdkondet
dc.contributor.otherTartu Ülikool. Majandusteaduskondet
dc.date.accessioned2023-06-02T08:54:45Z
dc.date.available2023-06-02T08:54:45Z
dc.date.issued2023
dc.identifier.urihttps://hdl.handle.net/10062/90136
dc.language.isoengen
dc.publisherTartu Ülikoolet
dc.rightsopenAccesset
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subject.otherbakalaureusetöödet
dc.subject.othervõrguväljaandedet
dc.subject.otherbachelor's thesesen
dc.subject.othernetwork publicationsen
dc.subject.otherreklaamipsühholoogiaet
dc.subject.othertarbijakäitumineet
dc.subject.otherneuroökonoomikaet
dc.titleRational vs emotional messaging influence on consumer response in B2B pop-up ads: example of Weekdoneen
dc.title.alternativeRatsionaalsete vs emotsionaalsete sõnumite mõju tarbijakäitumisele ärilt ärile hüpikreklaamides: Weekdone’i näideet
dc.typeThesisen

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