Rational vs emotional messaging influence on consumer response in B2B pop-up ads: example of Weekdone
| dc.contributor.advisor | Kuusik, Andres, juhendaja | |
| dc.contributor.author | Henahan, Erica Marie | |
| dc.contributor.other | Tartu Ülikool. Sotsiaalteaduste valdkond | et |
| dc.contributor.other | Tartu Ülikool. Majandusteaduskond | et |
| dc.date.accessioned | 2023-06-02T08:54:45Z | |
| dc.date.available | 2023-06-02T08:54:45Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://hdl.handle.net/10062/90136 | |
| dc.language.iso | eng | en |
| dc.publisher | Tartu Ülikool | et |
| dc.rights | openAccess | et |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject.other | bakalaureusetööd | et |
| dc.subject.other | võrguväljaanded | et |
| dc.subject.other | bachelor's theses | en |
| dc.subject.other | network publications | en |
| dc.subject.other | reklaamipsühholoogia | et |
| dc.subject.other | tarbijakäitumine | et |
| dc.subject.other | neuroökonoomika | et |
| dc.title | Rational vs emotional messaging influence on consumer response in B2B pop-up ads: example of Weekdone | en |
| dc.title.alternative | Ratsionaalsete vs emotsionaalsete sõnumite mõju tarbijakäitumisele ärilt ärile hüpikreklaamides: Weekdone’i näide | et |
| dc.type | Thesis | en |