Rational vs emotional messaging influence on consumer response in B2B pop-up ads: example of Weekdone

dc.contributor.advisorKuusik, Andres, juhendaja
dc.contributor.authorHenahan, Erica Marie
dc.contributor.otherTartu Ülikool. Sotsiaalteaduste valdkondet
dc.contributor.otherTartu Ülikool. Majandusteaduskondet
dc.date.accessioned2023-06-02T08:54:45Z
dc.date.available2023-06-02T08:54:45Z
dc.date.issued2023
dc.identifier.urihttps://hdl.handle.net/10062/90136
dc.language.isoengen
dc.publisherTartu Ülikoolet
dc.rightsopenAccesset
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subject.otherbakalaureusetöödet
dc.subject.othervõrguväljaandedet
dc.subject.otherbachelor's thesesen
dc.subject.othernetwork publicationsen
dc.subject.otherreklaamipsühholoogiaet
dc.subject.othertarbijakäitumineet
dc.subject.otherneuroökonoomikaet
dc.titleRational vs emotional messaging influence on consumer response in B2B pop-up ads: example of Weekdoneen
dc.title.alternativeRatsionaalsete vs emotsionaalsete sõnumite mõju tarbijakäitumisele ärilt ärile hüpikreklaamides: Weekdone’i näideet
dc.typeThesisen

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
henahan_erica_maria.pdf
Size:
5.65 MB
Format:
Adobe Portable Document Format
Description:

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: