Sirvi Autor "Ohri, Devak" järgi

Nüüd näidatakse 1 - 1 1

Impact of Open Finance on Financial Product Innovation
(Tartu Ülikool, 2025) Ohri, Devak; Milani, Fredrik Payman, juhendaja; Tartu Ülikool. Loodus- ja täppisteaduste valdkond; Tartu Ülikool. Arvutiteaduse instituut
The aim of this study is to explore and better understand the potential impact of open finance on financial product innovation. To achieve this goal, it is important to understand what drives innovation in the financial ecosystem, what are consumer opportunities, how this impacts the consumer journey, and what challenges they face in the process. Bringing out the industry perspective, it is also necessary to understand the opportunities and challenges for financial institutions, how these impact their business processes, and the industry’s readiness and acceptance of open finance. To explore the research objectives, I conducted semi-structured qualitative interviews with 12 experts from different fields, which were recorded and later transcribed for thematic analysis. The analysis involved coding the transcripts based on pre-defined themes and sub-themes. The results highlight that open finance is catalyzing a new wave of innovation in financial products with a multifaceted impact. The main themes of our findings include customer-centric personalization, ease of product switching and contextual innovation, the role of trust and decision-making, market disruptions, and operational and strategic challenges for service providers. As a result, the thesis provides an overview of how companies can benefit from open finance in terms of product range, business process improvements, and the challenges of implementing the new directive. The contribution of this thesis will be useful for organizations and individuals seeking to understand where innovation is most likely to occur in financial products and what barriers need to be addressed in terms of open finance.