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dc.contributor.advisorKõuts-Klemm, Ragne, juhendaja
dc.contributor.authorHärson, Tuuli
dc.date2005
dc.date.accessioned2010-10-21T07:57:14Z
dc.date.available2010-10-21T07:57:14Z
dc.date.issued2005
dc.identifierHärson, Tuuli (2005) Edu kui väärtuse konstrueerimine Eesti noortemeedias. Other thesis, Tartu Ülikool.
dc.identifier.urihttp://hdl.handle.net/10062/15470
dc.descriptionCurrent research „Construction of Success as a Value in Estonian Youth Media” focuses on two aspects of the matter. The first is the value structure that is mediated through journalism and the position of achievement in that structure. The other is the meaning of success in media reality which depends on the values of the interpreter. The purpose of this reasearch is to explain what are the values currently represented in Estonian youth media texts, which examples does media set, how is success interpreted and which are preconditions of achievement evident in those texts. To establish these aspects, selected media texts are analysed with quantative and qualitive methods. Research sample consists of 50 texts published in 6 issues of three Estonian teen magazines and newspaper over the period of 7 months since September 2004 to March 2005. The share of special youth journalism is marginal in Estonian media system – only three different labels but reading of each volume is quite respectable. Reaserach is based on entire print media directed specially to youngsters at the age of 13 to 18. Theoretical basis of the reasearch come mainly from two social scientists – Shalom Schwartz and Ronald Inglehart. The quantative part of the analysis in based on Schwartz’es concept of value types and single values they consist of and aims to establish the position of achievement in value structure of youth media. Inglehart’s understanding of the influence of social and political processes to value systems is applied on empirical material to make assumptions about values in current youth media. Empirical basis are different value surveys in Estonia dating back to the beginning of transition period in 1990s, a media based success research and analysis of pupil’s essays presented in a value conference „To Be or to Have?”. Although media texts reflect society in somewhat biased way they still draw from reality, so the same tendencies can be specified in both. That is why real life researches can be used as a basis for analysis of media reality. Results indicate that both modernist and post-modernist values are evident in Estonian youth media. In general self-respect is most appreciated. Achievement related values are of third priority and of those abilities, not successfulness are considered most important. So media does not over appreciate success and thrive to achievement is often more important that the result itself. Success is defined subjectively and its meaning varies depending on personal values. It does not mean marely wealth or power. Being successful means doing what one likes, choosing own path, breaking stereotypes and routine. It is not dependent on age or education but chance, starting out at early age, persistency and giving up time on the account of relationships and enterntainment.
dc.description.urihttp://tartu.ester.ee/record=b1737590~S1*est
dc.formatapplication/pdf
dc.publisherTartu Ülikool
dc.relationhttp://mail.jrnl.ut.ee:8080/62/
dc.subjectH Social Sciences (General)
dc.subjectbakalaureusetööd
dc.subjectajakirjandus
dc.subjectnoorteajakirjad
dc.subjecttrükiajakirjandus
dc.subjectnoored
dc.subjectväärtused (filos.)
dc.subjectedukus
dc.titleEdu kui väärtuse konstrueerimine Eesti noortemeedias
dc.typeThesis
dc.typeNonPeerReviewed


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