Tarbimisajakirjade roll noorte vaba aja kasutuses
Date
2006
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Abstract
Description
The aim of this bachelor thesis “The role of the consumer magazines in the leisure time
utilization of the young people” is to give an overview of media use and role of consumer
magazines reading habits of youngsters. The main part consists of five chapters.
First chapter gives an overview of empirical and theoretical background that is related to the
concept of lifestyle, different previous researches of leisure time habits, and the usage of
consumer magazines among young people. Second chapter of the thesis provides the reader
with some of the results of the questionnaire “Me. World. Media” conducted by the
Department of Journalism and Communication of University of Tartu in 2005. This
questionnaire analyzed the results of people` s leisure time habits and media use and that
information is also used as the basis for this thesis. Next chapter gives the explanation of the
choice of qualitative study methodology and the description of selection criteria of the
interviewee´ s. In discussion and results part compendious picture has been developed
according to the thesis and conclusion.
While observing the use of media and consumer magazines reading among the youth, it
turned out that media use is mostly differentiated by the age, gender and free time activities of
young people. Young people are active TV watchers and new media, especially Internet plays
a significant role in youth leisure time activities.
Qualitative analysis showed that representatives use media mostly on entertaining and
communicative purposes. Reading consumer magazines has mainly a diverting function in
youth leisure time. Because of that, young people are affected by consumer magazines only
by taking over new styles, trends and reading this kind of magazines is an easy and cosy way
to spend time. But the magazines are not causing young people to behave differently or
making them to take over new attitudes.
Keywords
H Social Sciences (General), bakalaureusetööd