Tatarstani paradiplomacy: persistence through competitive identity
Abstract
The desire to attract foreign investment and tourism, solve transborder issues, or increase
cultural ties is a crucial part of diplomacy. Solving such issues gradually filtered down to
non-central governments. The term for the diplomacy of non-central governments is
deemed paradiplomacy. The most widely discussed cases in paradiplomacy are often
located in Western, federal democracies. However, local governments that lie outside of
both categories remain active in international affairs. Thus, this single-case study focuses
on paradiplomacy in a non-central government outside of Western, federal democracies.
This thesis examines paradiplomacy in the Russian republic of Tatarstan.
Specifically, the thesis focuses on the persistence of Tatarstani paradiplomacy after the
governments shift away from the parades of sovereignties rhetoric and decentralization
after the mid-2000s. This provides a crucial case to understand how non-central
governments can utilize paradiplomacy despite their position outside of the traditional
archetype for paradiplomatic case studies and their means of entrenching their position.
Thus, this thesis asks: how does paradiplomacy persist after recentralization? The
research question is explored through a media analysis of Tatarstani paradiplomacy which
examines two trends: global mega-events and relations with the Turkic world. The media
analysis is conducted through examining the Russian news outlets Business Online and
Kommersant to understand the major narratives which show how paradiplomacy persists
in the case of Tatarstan. Through branding tactics and competitive identity, it is concluded
that Tatarstani paradiplomacy converges and diverges with Russian federal government
policy. In the end, Tatarstani paradiplomacy is divided into three categories: culture as a
resource, government tool, and promotion and protection of material interests. The
categories help both the Russian government and Tatarstan, but due to less autonomy
within Tatarstan, it is concluded that Tatarstan’s paradiplomacy will increasingly
converge with Russian federal government positions in the future.