20-25-aastaste inimeste reaktsioonid Euroopa Liidu referendumieelsetele telereklaamidele 2003. aastal
Date
2005
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Abstract
Description
This research gives information on how people from age 20 to 25 interpret different
commercials in television before the referendum of European Union. The key words of
this thesis are “TV commercials,” “reactions,” “subjective interpretation,” “opinion,”
“meaning,” “values” and “messages.”
Ten interviews were transcribed after watching 30 different TV commercials and
information about respondents’ direct reactions and opinions were described. As a result
of this study I found out that for this group there are common sympathetic characteristics
which do not depend on the decision of how to vote.
Even if the informational society keeps evolving, television, newspapers and friends are
still primary channels for getting information about European Union. Information in
newspapers is reliable, but it should embrace articles which agitate for discussion. When
watching TV commercials people expect information and humorous reminders, which
could tell them what, when and how should be done. Those commercials should remain
friendly and should not get too aggressive, because otherwise person’s ability to decide
would be eliminated. This is extremely important communicating social issues like
merging European Union, because it influences all people and their life standards.
Keywords
H Social Sciences (General), bakalaureusetööd