Toidukaupluste kodulehekülgede kasutamine ja võimalused
The given job on competition of degree of the bachelor considers two parties of our life - food shops and their web sites, their use and that as they are interconnected. The fact that people rely at choice of grocery shops on other criteria of selection than it is specified on Internet sites of shops has made paradoxical this theme for me. To understand, whether home pages of food shops Selver, Rimi and Säästumarket are made taking into account expectations of the client, I have resulted criteria of the web site made duly in theoretical part of job. Then in empirical part I have compared this ideal site with homepages of shops Selver, Rimi and Säästumarket, then have made the analysis and have allocated problem places of homepages. Having changed which, it is essential to modify behaviour of clients on a web-site. Also I have spent the structured interview in which 126 respondents have given feedback through the Internet and shared on what bases they make a choice of the goods in grocery shops and how frequently and for what reasons buyers visit web sites of shops. The subject of the given job has turned to complete picture after the interview with the Marketing Manager of Selver Moonika Mitt and the Marketing and Communications manager Rimi and Säästumarket Evelin Mägioja have been spent. The conversation with the representative of one of the largest companies on Internet development in Estonia OKIA Kaupo Kalda has taken place for the purpose of reception of consultations. As a result, I can tell that preferences at choice of grocery shop occur according to where work or clients live. Attendance of sites of shops is still enough weak. 53 % of respondents visit page of Internet shop two or three times a year, and 32 % don't visit sites of food shops in general. The main reason of inactivity of visiting of shop homepages is absence of the reason for visiting sites. The more convenient for Internet users is a homepage of Säästumarket which is the newest among three pages resulted for the analysis. Nevertheless by results of interrogation the homepage of Selver is the most visited homepage among the respondents. So 42,8 % or 54 of respondents have answered that they visit homepages of grocery shops from time to time. In the course of discussion it was found out that the Internet shop of foodstuff is potential possibility for Estonia. This confidence was proved by that fact that homepage of Selver is the most visited site for the reason that the client can order ready dishes. That fact in its turn shows a readiness of the client to make purchase online. Besides, I have found out that today delivery of ready dishes with home delivery is being practised in Estonia. The given service is offered by rather a small company Neos B.R.O Group OÜ whose activity can be an example of survival and success for many large grocery shops. The feedback received from Marketing Managers has shown that as a rule constant monitoring of visiting of homepages of shops don't occur according to behaviour of consumers. However, sites are considered as the important channels for dialogue with clients and a considerable part of the marketing budget is allocated for their management and maintenance. This indicator makes10 % in Rimi. In my opinion there is small amount of printing editions and other materials on this question, therefore I hope that thoughts and the practical ideas collected in the given job on degree of the bachelor, will be good platform for the further development of the given subject.
bakalaureusetööd, infoühiskond, kaubandus, e-turundus, kauplused, toiduained, toidukaubad, veebisaidid, turunduskommunikatsioon, tarbimine