Sisekommunikatsioon ettevõttes Euronics
Kuupäev
2010
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Tartu Ülikool
Abstrakt
Kirjeldus
Title of this baccalaureate thesis is „Internal communication in Euronics”. The main
goal of this research is to analyze the situation of organizational communication in
Euronics Eesti and its sub-organizations. Through analyzing the opinions for
information flow and usage of communication channels.
To give answers to research questions, author used two different methods. First the
author conducted two interviews about organizational communication in Euronics
Eesti in December 2009 and compared the results with a survey, which was
conducted in March 2010.
The result showed, that the general opinion of the communication flow was quite
positive, but there are still some factors that restrain effective communication inside
the organization. Mainly the problem is that different departments and workers on
different hierarchy levels do not communicate enough.
Communication channels that workers mainly use are e-mail, telephone and direct
communication. The intranet does not find much usage, even though workers think
that it might make interaction with other members of the organization a lot easier. Inorder
to do that intranet in this organization needs to be formatted and new
applications to be added.
The result of this analyze showed, that the internal communication in Euronics Eesti
is improving, but still needs attention and needs to be reorganized. Through adding
the new formatted intranet into the list of communication channels.
Märksõnad
bakalaureusetööd, organisatsioonid, organisatsioonikultuur, organisatsioonikliima, sisekommunikatsioon, organisatsioonikommunikatsioon, intranet