Eesti Televisiooni infoliikumine ja Intranet sisekommunikatsiooni kanalina
| dc.contributor.author | Pennar, Kristiina | |
| dc.date | 2005 | |
| dc.date.accessioned | 2010-10-21T07:57:55Z | |
| dc.date.available | 2010-10-21T07:57:55Z | |
| dc.date.issued | 2005 | |
| dc.description | Title of this baccalaureate thesis is “Organisational communication in Estonian Television and Intranet as a communication channel.” The main goal of this research is to analyse the situation of organisational communication in Estonian Television and to find out whether the modern communication channels might push out the more traditional channels. For finding answers to those questions, the author used three different methods. Firstly the author conducted a survey about organisational communication in Estonian Television in March 2004 and compared the results (as much as it was possible) to the surveys made in 2001 and 2003. To analyse the Intranet, the methods of visual qualitative analysis and standardized content analysis were used. The results showed, that the general opinion of the communication was quite negative, but showed some improvements, when compared to the earlier years. The most negative situation is in program and production departments, which are also the biggest departments in this organisation. Intranet is a popular channel amongst employees, but since some workers have no access to the Internet, they are left aside. This makes the internal newspaper more dependable and popular, because besides the access problems, the organisational information in the Intranet is updated rarely, contrary to articles from media, which are updated every day. Also the users of the Intranet aren’t very active in forums and don’t write articles to the Intranet as often as they should. This has created a situation, where the technical options are fit for symmetrical communication, but due to passive users and infrequent updating, the communication is rather asymmetrical. The results of the analysis shows, that it’s too early to start using only modern communication channels, because the organisation is not ready for it and there are lot of improvements to be done, to make the communication inside the Estonian Television fluent and satisfying. | |
| dc.format | application/pdf | |
| dc.identifier | Pennar, Kristiina (2005) Eesti Televisiooni infoliikumine ja Intranet sisekommunikatsiooni kanalina. Other thesis, Tartu Ülikool. | |
| dc.identifier.uri | http://hdl.handle.net/10062/15505 | |
| dc.relation | http://mail.jrnl.ut.ee:8080/97/ | |
| dc.subject | H Social Sciences (General) | |
| dc.subject | bakalaureusetööd | |
| dc.title | Eesti Televisiooni infoliikumine ja Intranet sisekommunikatsiooni kanalina | |
| dc.type | Thesis | |
| dc.type | NonPeerReviewed |
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