Ajakirja peremudeli analüüs 2003.-2004. aasta kodu-, pere- ning naiste elustiiliajakirjades
Date
2005
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
The title of my research is "The analysis of magazine's family and home model in
home, family and women lifestyle magazines in 2003-2004". The main goal of the
research was to find out which is the representation of family and home in those
magazines. The magazines that belong to the sample are Pere ja Kodu, Kodukiri, Anne
and Eesti Naine.
To achieve that aim, I used different study methods. At first - standardized content
analysis, to find out the general qualities of typical home and family described in
magazines. The next method - qualitative analysis combined with elements of
Faircloughís critical discourse analysis - helped to describe the evaluation system of
typical magazine family. It shows what does a typical magazine family evaluate and what
does it condemn. The third method - qualitative analysis of pictures combined with
elements of Kressís and van Leeuwenís visual analysis - was used on the same purpose
as the previous method.
The main results of my research showed that typical magazine family is
nucleusfamily. It consists of two parents and two children. The family lives in city and
owns its own home - house or apartment.
The main values in typical family's evaluation system were career, private home and
children. Parents' everyday job was also a hobby for them. They earned enough for
convenient living and travelling as well in Estonia and in foreign countries. Typical home
in magazines was nicely decorated and fulfilled completely all demands of family.
Typical family loved its children very much and was really pleased with them. The ideal
number of children was two.
During my research it turned out that pictures of my analysed texts are very
expressive. Therefore, to get even thoroughgoing results for my research problem, it
would be effective to accomplish visual content analysis in further studies.
Keywords
H Social Sciences (General), bakalaureusetööd, ajakirjandus, ajakirjad, naisteajakirjad, perekond, mudelid