Persuasive Visual Presentation of Prescriptive Business Processes

Abstract

Organizations create data through business processes, which can be utilised to build prescrip-tive systems. A prescriptive business process prescribes the process worker a recommendation of either actions to take or resources to use. However, a worker may choose to follow their knowledge or intuition instead of trusting the given prescription. Therefore, to make the pre-scriptions acceptable for the worker, they must be visually presented in a persuasive way. This thesis addresses the research question of how to visually present prescriptive business pro-cesses persuasively in order to optimise process outcomes and efficiency. The contribution of this thesis is a set of persuasive principles to guide the visual presentation design of prescriptive business processes. These principles combine existing persuasion and visualisation literature. The results of this thesis can be useful to those who design and develop prescriptive business processes as they can make prescriptive systems more useful, easy to use and trustworthy for process workers.