Relationship between ad elements, recall and likeability in short Youtube ads

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dc.contributor.advisorPloom, Kerli, juhendaja
dc.contributor.authorSuurkivi, Liisi
dc.contributor.otherTartu Ülikool. Majandusteaduskondet
dc.contributor.otherTartu Ülikool. Sotsiaalteaduste valdkondet
dc.date.accessioned2019-07-01T07:57:30Z
dc.date.available2019-07-01T07:57:30Z
dc.date.issued2019
dc.identifier.urihttp://hdl.handle.net/10062/64696
dc.language.isoengen
dc.publisherTartu Ülikoolet
dc.rightsopenAccesset
dc.rightsAutorile viitamine + Mitteäriline eesmärk + Tuletatud teoste keeld 3.0 Eesti*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ee/*
dc.subject.othermagistritöödet
dc.subject.othermaster's thesesen
dc.subject.otherYouTube (veebisait)et
dc.subject.otherinternetireklaamet
dc.subject.otherreklaamipsühholoogiaet
dc.subject.otherpilgujälgimineet
dc.subject.otherkorrelatsioonanalüüset
dc.subject.otherYouTube (website)en
dc.subject.otherinternet advertisingen
dc.subject.otherpsychology of advertisingen
dc.subject.othereye-trackingen
dc.subject.othercorrelation analysisen
dc.titleRelationship between ad elements, recall and likeability in short Youtube adsen
dc.typeThesisen

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