Emerging Consumer Types in Transition Culture: Consumption Patterns of Generational and Ethnic Groups in Estonia.

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dc.contributor.authorKeller, Margit
dc.contributor.authorKalmus, Veronika
dc.contributor.authorKiisel, Maie
dc.date.accessioned2010-10-21T07:56:24Z
dc.date.available2010-10-21T07:56:24Z
dc.date.issued2008
dc.descriptionThis article offers an insight to Estonian transition culture from the perspective of attitudes and practices related to consumption and environment. Based on representative survey data from November 2005, the article focuses on differences between age groups and ethnicities, and presents the consumer typology. The results indicate that the youngest age groups are most consumerist and brand-prone, being less oriented towards sustainable consumption. Consumerist orientation is stronger among Estonian Russians compared with ethnic Estonians, while the latter are more brand-oriented. The findings of the typological analysis lend support to Sztompka’s thesis about the ambivalence of the transition culture. Key words: consumerism, sustainable consumption, youth, ethnicity, types of consumers
dc.formatapplication/pdf
dc.identifierhttp://mail.jrnl.ut.ee:8080/21/1/JBS_Consumer_Types.pdf
dc.identifierKeller, Margit and Kalmus, Veronika and Kiisel, Maie Emerging Consumer Types in Transition Culture: Consumption Patterns of Generational and Ethnic Groups in Estonia. Journal of Baltic Studies . (Submitted)
dc.identifier.urihttp://hdl.handle.net/10062/15429
dc.relationhttp://mail.jrnl.ut.ee:8080/21/
dc.subjectH Social Sciences (General)
dc.titleEmerging Consumer Types in Transition Culture: Consumption Patterns of Generational and Ethnic Groups in Estonia.
dc.typeArticle
dc.typePeerReviewed

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