Eesti raadiote toimimise põhimõtted

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dc.contributor.advisorHarro-Loit, Halliki, juhendaja
dc.contributor.authorJürvetson, Riho
dc.date2006
dc.date.accessioned2010-10-21T07:59:03Z
dc.date.available2010-10-21T07:59:03Z
dc.date.issued2006
dc.descriptionThe subject of my paper is „The principles of the Estonian radios”. The goal of the research was to attain the answer to the questions about the principles of the Estonian radios. The current position of the Estonian radio market needed to be charted to archive the earlier mentioned goals among the radio stations as well as considering their economic parameters. It was also necessary to examine the specifics of the advertising vendition used in the different companies and the distribution of the revenue and cost bases. The main entry of the research work is the current position of the radio landscape, the revenue and cost basis of the radio companies, specifics of the advertising vendition of the radio companies and the principles of the radios. The best circumstances that help us understand the discussed problem is that the radio landscape is variegated and in continuous progress in Estonia. Therefore the need for research and chart are necessary in some point recording the current situation and the principles on what basis the radio stations function at the moment. I have used the document analyses and semistructured questionner as the method of the research work. In consequence of the document analyses the Estonian radio market and the cost specifics of the radio companies have been described. The semistructured questionner gives the answers about the fullness of the companies revenue basis and about the specifics of the advertising venditions in the different radio stations. In the theoretical part I have been underlied the description of the Robert Picard business model on what grounds the model gives us the knowledge how the company organises its operating activities. The business model embraces the conception of the companies operations, the foundation base, the business field and the financial activities due to the fact he could be successful. Even though in the beginning of the research the question was set up about the principles of the radios; finally I distinguished the principles found on the companies and the radio stations. The given overview enables us to educe the different principles more precisely and to differ them from each other. Based on the radio companies I have been distinguished the five different principles: • Radio companies that administer several radio stations • Organisations that maximize the resource of the sales team • Public organisation • Local radio companies • Nonprofit assocations Based on the radio stations I have been distinguished the four different principles: • Automatic radio stations • Semi-automatic radio stations • Radio stations depend on the labour • Rent radio stations
dc.description.urihttp://tartu.ester.ee/record=b2118304~S1*est
dc.formatapplication/pdf
dc.identifierJürvetson, Riho (2006) Eesti raadiote toimimise põhimõtted. Other thesis, Tartu Ülikool.
dc.identifier.urihttp://hdl.handle.net/10062/15554
dc.publisherTartu Ülikool
dc.relationhttp://mail.jrnl.ut.ee:8080/146/
dc.subjectH Social Sciences (General)
dc.subjectbakalaureusetööd
dc.subjectraadio
dc.subjectringhääling
dc.subjectraadiojaamad
dc.titleEesti raadiote toimimise põhimõtted
dc.typeThesis
dc.typeNonPeerReviewed

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