Sporditähe sisu muutumine aastatel 1992-2004
| dc.contributor.author | Roosna, Märt | |
| dc.date | 2005 | |
| dc.date.accessioned | 2010-10-21T07:58:06Z | |
| dc.date.available | 2010-10-21T07:58:06Z | |
| dc.date.issued | 2005 | |
| dc.description | This study examines how the content of the sportsmagazine Sporditäht has changed during 1992-2004. I chose Sporditäht because it´s the only consistently existing sportsmagazine in Estonia and no such research has been done before. There were two main research questions: which news values criteria are more important in Sporditäht and how the content of Sporditäht has changed. Researching the sports media and pointing out the weaknesses is very important because media as a socialising factor influences people´s sporting habits and therefore also their health. In my study I used three-level content analyse. I encoded 219 texts picked from ten magazine volumes, two volumes from years 1992,1995,1998, 2001 and 2004 each. The results confirmed one of my main hypotheses stating that the most important news values criteria are fame, conflict and physical and mental proximity. The least important criteria are extraordinarity and freshness. My second hypothesis proved wrong – proximity is not becoming less important, but on the contrary - more important. Most of my hypotheses that included changes in the contents of the magazine proved correct. Not enough attention is being paid to youth sport and health sport. The magazine concentrates on professional sports and especially on male athletes. The most drastic result was that alongside 168 male authors there was only one female author in the selection. I find it interesting that women occur more often in the pictures than in the verbal text. The most frequently represented sports were basketball, football and track and field taking up approximately half of the contents of the magazine. There is a tendency that the relevance of local sports is increasing. | |
| dc.format | application/pdf | |
| dc.identifier | Roosna, Märt (2005) Sporditähe sisu muutumine aastatel 1992-2004. Other thesis, Tartu Ülikool. | |
| dc.identifier.uri | http://hdl.handle.net/10062/15512 | |
| dc.relation | http://mail.jrnl.ut.ee:8080/104/ | |
| dc.subject | H Social Sciences (General) | |
| dc.subject | bakalaureusetööd | |
| dc.title | Sporditähe sisu muutumine aastatel 1992-2004 | |
| dc.type | Thesis | |
| dc.type | NonPeerReviewed |
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