Eesti ja Taani noorte käsitlused Internetis šoppamisest

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dc.contributor.advisorKeller, Margit, juhendaja
dc.contributor.authorRaamat, Reelika
dc.contributor.otherTartu Ülikool. Sotsiaalteaduskondet
dc.contributor.otherTartu Ülikool. Ajakirjanduse ja kommunikatsiooni osakondet
dc.date2008
dc.date.accessioned2010-10-21T08:03:13Z
dc.date.available2010-10-21T08:03:13Z
dc.date.issued2008
dc.descriptionIn the study interpretations of young Danes’ and Estonians’ online shopping are compared based on interviews with 23 Danes and 24 Estonians aged 12-18. The findings show that young Danes are more familiar with online shopping and buying and view it more positively than do young Estonians. This is well reflected by the fact that Estonians focus mainly on the risks of online shopping, expressing various forms of distrust, while young Danes tend to emphasize benefits. Yet, both countries’ respondents show more confidence in regular shops with face-to-face contact than in online stores which are considered to be abstract and dis- embedded. Differences in representations of online shopping are related to a complex set of system and agential resources: different cultural contexts, institutional and economic factors and social networks.en
dc.description.urihttp://www.ester.ee/record=b3784928*est
dc.formatapplication/pdf
dc.identifierRaamat, Reelika (2008) Eesti ja Taani noorte käsitlused Internetis šoppamisest. Masters thesis, Tartu Ülikool.
dc.identifier.urihttp://hdl.handle.net/10062/15735
dc.publisherTartu Ülikoolet
dc.relationhttp://mail.jrnl.ut.ee:8080/328/
dc.subjectH Social Sciences (General)
dc.subject.otherInternetet
dc.subject.otherinfoühiskondet
dc.subject.othertarbimisühiskondet
dc.subject.otherostmineet
dc.subject.othere-kaubanduset
dc.subject.othernooredet
dc.subject.othereestlasedet
dc.subject.othertaanlasedet
dc.subject.othermagistritöödet
dc.titleEesti ja Taani noorte käsitlused Internetis šoppamisestet
dc.typeThesisen
dc.typeNonPeerReviewed

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